TopFruit Technical Brochures
GRAPHIC DESIGN
About the project
The Brief
TopFruit, a company specialising in managing various fruit groups such as Stone Fruit, Pome Fruit, Berries, Grapes, Kiwis, and nuts (under the TopNut brand), tasked us with designing a series of Table Grape booklets. Each booklet needed to showcase different grape varieties they manage, with unique functions tailored to specific audiences. The objective was to create a visually cohesive set of booklets that effectively communicated the
distinctive qualities and benefits of
each grape variety.
The Solution
We started by developing a unified visual theme across all booklets to maintain brand consistency for TopFruit, while allowing for design variations that highlighted the unique aspects of each grape variety. The process included selecting premium images, crafting engaging content, and structuring the information for easy navigation. The layouts were designed to appeal to both local and international markets, ensuring each booklet served its intended purpose, whether for marketing, education, or sales.
Involvement
We worked closely with TopFruit throughout the project, ensuring the booklets aligned with their strategic goals and expectations. We provided multiple design drafts, incorporating feedback at each stage to fine-tune the final products. The completed booklets were delivered in both digital and print-ready formats, enabling TopFruit to distribute them across various platforms and reach a wide audience.
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