TopFruit Corporate Videos
VIDEOGRAPHY
About the project
The Brief
TopFruit, a leading fruit management company in South Africa, approached us to create a series of technical videos for their various fruit units. The purpose of the videos was to provide detailed information about different fruit varieties and highlight the positive impact these high-quality fruits could have on farmers. The brief required on-site interviews with farmers and fruit managers, showcasing the hands-on expertise and knowledge behind each variety. The videos needed to be filmed over an extended period, ensuring that the content was captured at the ideal times before the harvesting season.
The Solution
To meet TopFruit’s requirements, we developed a structured filming schedule that aligned with the growing and harvesting cycles of each fruit. We visited various farms across the region, capturing footage of the fruits at their optimal stages. Along with stunning visuals of the orchards, we conducted interviews with farmers and key personnel, ensuring that the technical aspects of the fruit varieties and their benefits were communicated clearly. Our approach balanced visual storytelling with factual information, creating engaging
yet educational content for
TopFruit’s audience.
Involvement
The videos were designed for both internal and external use, helping to educate farmers and promote TopFruit’s expertise in managing high-quality fruit varieties. Each video was crafted to resonate with viewers through a combination of professional interviews, farm visuals, and detailed information about the fruit. The final product provided TopFruit with a valuable tool for ongoing communication and marketing, showcasing their leadership in the agricultural sector.
Click on the image to watch the video.
