Intercape Freightliner
VIDEOGRAPHY
About the project
The Brief
Intercape contacted us to film and photograph their new fleet of Intercape Freightliner trucks, designed for various purposes. The primary goal was to create marketing materials that could be used for client proposals and promotional campaigns. In addition to capturing both the interior and exterior details of the trucks, we were tasked with featuring the professional staff and drivers, showcasing their expertise and role within the company. The footage also needed to include dynamic shots of the trucks in action, both on the road and in various operational settings.
The Solution
We planned a comprehensive shoot that began with detailed interior and exterior shots of the Freightliner trucks, focusing on key features that highlighted their quality and versatility. Next, we incorporated action shots of the trucks on the road, capturing their performance in motion. The inclusion of professional staff and drivers was a key element, so we arranged scenes that depicted them confidently operating and maintaining the vehicles. The footage was designed to not only emphasise the trucks but also highlight the human aspect of Intercape’s business.
Involvement
Our team coordinated closely with Intercape’s staff to ensure that both the vehicles and personnel were presented in a professional manner. The combination of dynamic road footage, detailed truck features, and professional portraits provided Intercape with a versatile set of materials for use in their marketing efforts. The end product was a polished and effective showcase of their new
Freightliner fleet.
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