Cooking From the Heart videos
VIDEOGRAPHY
About the project
The Brief
Heleen Meyer, a well-known food consultant, approached us to film regular videos for Pharma Dynamics' "Cooking from the Heart" series, which promotes healthy eating recipes and habits. This long-term project involved creating over 100 videos, each focusing on nutritious meals that are easy to prepare. The objective was not just to showcase recipes, but also to inspire healthier living through accessible cooking tips. Heleen and her team wanted to ensure that every video was of the highest quality, reflecting the brand's commitment to health and wellness.
The Solution
Every shoot took place in Heleen’s studio, a familiar and well-suited environment for capturing the essence of healthy cooking. We established a consistent filming process to ensure high-quality production for each video. Heleen and her team worked diligently to ensure all the recipe ingredients were "camera ready," taking care of the styling and kitchen counter setup. Our goal was to create videos that were both informative and visually engaging, aligning with Pharma Dynamics’ mission to promote healthier lifestyles.
Involvement
For each shoot, we brought our full array of professional equipment, including lights, C-stands, tripods, and cameras, to ensure a smooth production process. Our hands-on approach allowed us to maintain a consistent quality across all the videos, making the series a trusted resource for healthy eating. The long-term collaboration has been not only productive but also enjoyable, as we’ve built a strong working relationship with Heleen and her team, contributing to the success of the "Cooking from the Heart" series.
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